Design
For over 25 years, I have led UX strategy and delivery across complex digital products and services.
I now run 4th Culture, my design studio.
I am also open to senior design leadership roles. Most recently I was Manager, Experience Design at TD Bank, where I spent eight years in TD Invent's Human-Centered Design Practice. Two related patents came out of that work, and the brokerage was named best in Canada by The Globe and Mail three years running.
My work spans discovery through execution, with a systems mindset shaped by hands-on development experience and long-standing collaboration across design, product, and engineering. For project enquiries or career conversations, get in touch.
Practice
Executive design leadership & stakeholder alignment
User research & insight synthesis
Market, competitive & heuristic evaluation
Behavioural and product analytics
Service and system mapping
Product definition & roadmap shaping
Experience design & prototyping
Design systems & front-end implementation
Experimentation & optimisation
Industries
Financial services & fintech
Health, pharma & life sciences
Mobility, automotive & transportation
Retail, commerce & consumer brands
Media, entertainment & gaming
Hospitality, tourism & events
Real estate & property
Marketing, advertising & communications
Public and environmental information systems
Speaking & education
Sometimes I'm invited to speak about my experiences.
Sheridan College
2016: IxD Year End Social
Read on TwitterGeorge Brown College
2015: Entrepreneurship
Visit Institution WebsiteHTML Toronto @ Mozilla
2014: Wireframing & Planning
Watch on YouTubeWoodgreen Community Services
2014: Design & Startups
Visit Organization WebsiteThe YMC
2013: User Experience Design
Visit Organization WebsiteCompanies & clients
I've helped some great organizations and clients over my career. Current studio work runs through 4th Culture.