# gorfed.net

> Portfolio of Michael Duncan McArthur, experience design leader, founder of 4th Culture, app maker, and electronic musician based in Toronto. 27 years designing digital products and services for global brands.

## By the numbers

- 27 Years in practice
- 200+ Clients & organizations
- 2 Patents at TD Invent
- 47 Live performances
- 12 Awards & honours

## Pages

- [Home](https://gorfed.net/): Portfolio of Michael Duncan McArthur, experience design leader, founder of 4th Culture, app maker, and electronic musician based in Toronto. 27 years designing digital products and services for global brands.
- [Design](https://gorfed.net/design/): 27 years leading experience, service, and product design. Running 4th Culture, an independent practice for product strategy and delivery.
- [Press](https://gorfed.net/press/): Media interviews and project coverage featuring CBC, Adobe, Fast Company, The Globe and Mail, Toronto Star, and more. Spanning design, apps, healthcare tech, and fintech.
- [Music](https://gorfed.net/music/): Electronic music producer, composer, and live performer based in Toronto. Releases as Gorf on Bandcamp, Spotify, and Apple Music. Available for sync licensing, commissions, and live bookings.
- [Apps](https://gorfed.net/apps/): Shipped products and side projects spanning macOS, iOS, and the web, including BinderCurve (Magic decks from your collection), ACID2Reaper (DAW project converter), PromptBoi, and concept work.
- [About](https://gorfed.net/about/): Toronto-based experience designer, founder of 4th Culture, and electronic musician. A third-culture kid raised across Canada, Dubai, and Cairo. Interests in design, music, food, travel, and problem solving.
- [Contact](https://gorfed.net/contact/): Reach Michael Duncan McArthur for design leadership, music licensing, collaborations, or speaking engagements. Based in Toronto.
- [Privacy](https://gorfed.net/privacy/): What this site collects and why, who sees it, how long it is kept, your rights, and the terms that govern what it says.

## For agents

- Read-only MCP endpoint (Streamable HTTP): https://assist.gorfed.net/mcp. Tools: search_record, get_fact, list_public_work, how_to_engage.
- OpenAPI description: https://assist.gorfed.net/openapi.json

It returns only what these sites already publish: no gated case studies, no contact details beyond the contact page, no private client detail, and it stores nothing about what is asked.